Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'
SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.
As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.
Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...