sponsorship

Brands Call Foul on Donald Sterling

Brands Call Foul on Donald Sterling

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Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'

Sponsored Video: A Demonstration of SnailWorks

Sponsored Video: A Demonstration of SnailWorks

SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.

Infographic: Olympic marketing by the numbers

Infographic: Olympic marketing by the numbers

As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.

Cadbury fans 'keep team GB pumped' for the Olympics

Cadbury fans 'keep team GB pumped' for the Olympics

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Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.

Celebrities, authenticity trump controversy at Super Bowl

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The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.

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