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sponsorship

Cadbury fans 'keep team GB pumped' for the Olympics

Allison Schiff March 01, 2012

Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.

Celebrities, authenticity trump controversy at Super Bowl

Juan Martinez February 08, 2011

The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.

Consensual content

Cara Wood August 20, 2009

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