August 30, 2012
SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.
August 02, 2012
As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.
March 01, 2012
Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
