SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.
As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.
Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.