Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'
SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.
As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.
Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.
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