Email Advantage: Make Data and Targeting Work for You
Thursday, June 14, 2012 | 11:30 a.m. - 5:30 p.m. ET / 8:30 a.m. - 2:30 p.m. PT
The Act-On Software integrated marketing platform is the foundation for successful business growth strategies for the Fortune 5,000,000. Act-On's cloud-based platform features an integrated suite of highly intuitive graphical design tools for email marketing, web forms, and landing pages. Act-On's platform has a best-in-class email engine and a series of easy to use tools for website visitor tracking, lead scoring, lead nurturing, and one-click integration with leading web conferencing and CRM solutions. Plus Act-On offers the unique Twitter Prospector designed to enable marketers to use Twitter and other social media properties as both a lead source and for reputation management. For more information, visit: www.actonsoftware.com.
Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing. The company serves over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Trek Bikes. Bronto is a five-time finalist and two-time winner of the Stevie Award for Best Customer Service and was named a CODiE Award Finalist for Best Marketing Solution in 2011 and 2012. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit bronto.com.
Pardot is a B2B cloud marketing automation software
provider that increases revenue and maximizes efficiency for companies with
multi-touch sales cycles. Pardot's platform features CRM integration, email
marketing, lead nurturing, lead scoring and ROI reporting to help marketing and
sales teams work together to generate and qualify sales leads, shorten sales
cycles, and demonstrate marketing accountability. Pardot offers affordable
pricing for the SMB market, and plans do not require contracts. www.pardot.com
Symantec Corp. (NASDAQ: SYMC) was founded in 1982 by visionary computer scientists. The company has evolved to become one of the world's largest software companies with more than 18,500 employees in more than 50 countries. Symantec is a global leader in providing security, storage, and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. The Norton Secured Seal, now part of Symantec, provides solutions that allow companies and consumers to engage in trusted communications and commerce online.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
