Direct Line Blog

'Sponsored Stories' could make marketers love Facebook 'likes'

Share this article:

Facebook has launched a new ad format, called “Sponsored Stories,” that turns consumers' actions on the social network into marketing content. However, the big question is whether consumers will accept that.

Mashable's Ben Parr notes that Facebook has “been timid about new ad formats after the spectacular failure of Beacon.” However, he added that “Sponsored Stories seems to be a simple and logical way to introduce new forms of advertising into Facebook's system.”

In 2007, consumer outrage stopped Facebook from receiving information from third-party websites to enhance targeted advertising on site.

However, “Sponsored Stories” might be good news for social media marketers, according to Business Insider's Pascal-Emmanuel Gobry. “It's obvious that likes related to commercial action have commercial value, and that Facebook can monetize that value,” he reported. “It's a simple way for Facebook to make money, and we're sure social media advertisers will love this.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.