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Publishers, Content, and Engagement—Oh My!

Publishers, Content, and Engagement—Oh My!

Interactive content can help publishers achieve their revenue goals.

Will banner ads give way to native advertising?

Will banner ads give way to native advertising?

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Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...