Spiegel to Support Harrods/Otto-Versand Effort

Share this article:
Spiegel Inc., Chicago, announced yesterday it will provide customer service, marketing services support and fulfillment in the U.S. and Canada as part of a global e-commerce joint venture between Hamburg, Germany-based direct mail company Otto-Versand GMBH and London's legendary Harrods department store.


The launch collection will be available by November and will feature 200 Harrods-branded products offered through a new company called HOT Inc., which will also be known as Harrods Online, on a yet-to-be-launched Web site. Catalogs will be mailed concurrently to more than 2.5 million households in the U.S. and Canada to initially support the effort.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.