Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.
Winterberry Group predicts slow growth in spending across marketing channels.
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
In lean economic times marketing can harness technology to streamline costs and improve results.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.