Spending

Search Spend Surges

Search Spend Surges

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U.S. paid search spend reached its highest year-over-year growth in three years this past quarter.

5 Ways to Spend Your 2015 Marketing Budgets

5 Ways to Spend Your 2015 Marketing Budgets

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Here's some concrete advice on how to make the most of your funds in the New Year.

Redefining the High-Value Customer

Redefining the High-Value Customer

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Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.

Infographic: Marketing Spending to Rise in 2014

Infographic: Marketing Spending to Rise in 2014

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Winterberry Group predicts slow growth in spending across marketing channels.

Fast Facts: February 2014

Fast Facts: February 2014

Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.

Infographic: Marketing Growth on the Horizon

Infographic: Marketing Growth on the Horizon

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Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.

The Changing Digital Marketing Landscape

The Changing Digital Marketing Landscape

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As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.

Marketing and the Interboom

Marketing and the Interboom

In lean economic times marketing can harness technology to streamline costs and improve results.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...