Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.
Winterberry Group predicts slow growth in spending across marketing channels.
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
In lean economic times marketing can harness technology to streamline costs and improve results.
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