U.S. paid search spend reached its highest year-over-year growth in three years this past quarter.
Here's some concrete advice on how to make the most of your funds in the New Year.
Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.
Winterberry Group predicts slow growth in spending across marketing channels.
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
In lean economic times marketing can harness technology to streamline costs and improve results.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...