Spectrum, ACC Strike Cross-Marketing Deal

Share this article:
Spectrum Wireless, a developer of wireless IP routers, has formed a cooperative marketing agreement with Automated Control Concepts, a provider of automation and information technology solutions for manufacturing firms.


As part of the agreement, Bellevue, WA-based Spectrum will jointly market its wireless IP routing products with ACC. Other activities will include representation of each company's products by sales force representatives, joint exhibitions at trade shows, banner ads and Web sites.


Next week at the Interphex Show, one of the largest exhibitions and conferences devoted to pharmaceutical and manufacturing firms, Spectrum will showcase its products at Automated's booth and will provide broadband access for the convention in order to connect the trade show booths on the floor.


"Our partnership with Spectrum allows us to rapidly deploy a highly reliable broadband infrastructure for our network-based applications where traditional cabling is not practical or cost effective," said Michael Bleechman, president of ACC, Neptune, NJ,.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.