Spectra Products merges with Take 5 Solutions

Share this article:

Kinderhook Industries-owned direct marketing services companies Spectra Products and Take 5 Solutions have merged, John Lofquist, director of marketing and communications at Take 5 told Direct Marketing News.  

Spectra Products will retain its brand but will be repositioned as a Take 5 Solutions business unit. Anthony Aquino, president and CEO of Spectra Products, will remain with the company as president of Spectra. He will report directly to David Thornbury, Take 5 Solution's CEO.

Kinderhook Industries will retain a majority interest in Spectra and all of the company's employees will be retained and remain in Johnson City, N.Y., said Lofquist.

“The merger really expands our multichannel marketing solutions,” he explained. “This gives us access to in-house products and services we wouldn't have otherwise. The synergy is just right.”

Spectra Products offers full-service direct marketing and media services capabilities, including a specialty in statement inserts.

Take 5 provides multichannel marketing, trigger, compiled and direct response data and mobile technology services.

The merger closed on Sept. 20.

Earlier this month, Take 5 acquired Ireland-based app-development firm Digital Reach Group.

“We are looking at other companies that hopefully we can close on in the last quarter of 2011,” said Loquist.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.