Specific Media expands UK footprint

Share this article:

Specific Media has announced its acquisition of leading European advertising network Adviva. Terms of the deal were undisclosed.

Aviva, an 8-year-old ad-serving company with offices in the UK, Germany and France, is expected to provide Irvine, CA-based Specific Media's reach with a variety of targeting methods.

Company representatives claimed that, post-acquisition, the combined companies will become the fourth largest ad network in the UK, reaching 25.9 million unique UK users.

Specific Media has anonymous data on 365 million consumers globally and the acquisition of Adviva gives the company the opportunity to use the UK and European portions of that data, the company said.

Specific Media claims a reach of 140 million unique users in the US. Last year it saw the addition of 50 employees. It was undisclosed at press time whether or not its acquisition of Adviva would involve an additional hiring wave.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.