Specialists Plans ZIP Model Service

Share this article:

Specialists Marketing Services Inc. will release MarketLens 9-digit ZIP models, a custom modeling solution for mailers to increase the effectiveness of prospecting lists later this month, the Weehawken, NJ, company said.

MarketLens 9-digit ZIP models are being developed by Specialists' subsidiary, Specialists MultiChannel Solutions LLC.

The models will use current customer data and proprietary MarketLens household clusters to create 9-digit ZIP select models that can be applied to any mailing list. The methodology uses a proprietary geo-spacial clustering technology, according to the Specialists.

Qualified mailers pay only for prospect names and not for the model.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.