Specialists Plans ZIP Model Service
Specialists Marketing Services Inc. will release MarketLens 9-digit ZIP models, a custom modeling solution for mailers to increase the effectiveness of prospecting lists later this month, the Weehawken, NJ, company said.
MarketLens 9-digit ZIP models are being developed by Specialists' subsidiary, Specialists MultiChannel Solutions LLC.
The models will use current customer data and proprietary MarketLens household clusters to create 9-digit ZIP select models that can be applied to any mailing list. The methodology uses a proprietary geo-spacial clustering technology, according to the Specialists.
Qualified mailers pay only for prospect names and not for the model.