Specialists Marketing managing Heartland

Share this article:

Specialists Marketing Services Inc. has been awarded exclusive list management by Heartland America, effective January 2.

The Heartland America catalog list contains more than 625,000 12-month value-conscious buyers who have spent an average of $100 per order. The variety of brand name products ordered include electronics, office equipment, pet products, jewelry, housewares, fitness equipment and more.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.