Specialists Gains Yadio.com Database

Share this article:
Specialists Marketing Services Inc., Weehawken, NJ, said yesterday that it was named list manager for the Yadio.com database from RealSource Data Corp.


Yadio.com is an online community of music, movie and entertainment enthusiasts who signed up to use the network. They gave information about their lifestyle and music interests, and the database is enhanced by overlaying demographic and additional psychographic data.


The Yadio.com database has 1.7 million monthly responders and a base price of $100/M. Average age on the file is 45, and the average income is $65,000.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.