Specialists Debuts Hispanic Subscribers

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Specialists Marketing Services Inc., North Brunswick, NJ, launched the American Media Inc. Hispanic Megafile.

This file has 240,000 names and combines subscribers to Mira, former subscribers to Shape En Espa-ol and subscribers to the other American Media titles with a Hispanic overlay.

Hispanic households are 3.5 times more likely to respond to direct mail solicitations than non-Hispanic households, according to Specialists Marketing Services.

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