Specialists Debuts Hispanic Subscribers

Specialists Marketing Services Inc., North Brunswick, NJ, launched the American Media Inc. Hispanic Megafile.

This file has 240,000 names and combines subscribers to Mira, former subscribers to Shape En Espa-ol and subscribers to the other American Media titles with a Hispanic overlay.

Hispanic households are 3.5 times more likely to respond to direct mail solicitations than non-Hispanic households, according to Specialists Marketing Services.

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