Specialists Awarded Columbia House Files

Share this article:
Specialists Marketing Services Inc. will assume exclusive list management of the BMG Columbia House files with its appointment as list manager for the Columbia House DVD properties effective May 3, the Weehawken, NJ, company said yesterday.


The Columbia House Entertainment Master File has 5.6 million active members of DVD movie clubs. Several other Columbia House DVD segments will also be available.


Data cards will be available at www.specialistsms.com after the company takes over management of the files.


Specialists already manages the BMG music club properties and as of May 3 will manage the entire BMG Columbia House list portfolio.


BMG Music Service and Columbia House were merged last year when BMG's parent company Bertelsmann AG acquired Columbia House.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.