Specialists Awarded Columbia House Files

Share this article:
Specialists Marketing Services Inc. will assume exclusive list management of the BMG Columbia House files with its appointment as list manager for the Columbia House DVD properties effective May 3, the Weehawken, NJ, company said yesterday.


The Columbia House Entertainment Master File has 5.6 million active members of DVD movie clubs. Several other Columbia House DVD segments will also be available.


Data cards will be available at www.specialistsms.com after the company takes over management of the files.


Specialists already manages the BMG music club properties and as of May 3 will manage the entire BMG Columbia House list portfolio.


BMG Music Service and Columbia House were merged last year when BMG's parent company Bertelsmann AG acquired Columbia House.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US