Special Ops Media to handle interactive for new Norah Jones album

Share this article:

Blue Notes Records has enlisted full-service interactive advertising agency Special Ops Media to create an integrated advertising campaign for recording artist Norah Jones' latest album.

Ms. Jones' record, Not Too Late, came out on Jan 30. The campaign will include online marketing and media planning and buying, viral e-card and podcast development and marketing.

Ms. Jones' career sales currently total over 15 million in the United States and more than 30 million worldwide.

Since its founding in 2002, Special Ops Media has created and managed campaigns for a wide variety of national and international brands including Puma North America, Coca-Cola Co., Penguin Publishing, Dell Computer, MTV, Showtime, Clearasil and Paramount Home Entertainment.

The agency has offices in New York and Los Angeles.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.