Special Ops Media to handle interactive for new Norah Jones album

Share this article:

Blue Notes Records has enlisted full-service interactive advertising agency Special Ops Media to create an integrated advertising campaign for recording artist Norah Jones' latest album.

Ms. Jones' record, Not Too Late, came out on Jan 30. The campaign will include online marketing and media planning and buying, viral e-card and podcast development and marketing.

Ms. Jones' career sales currently total over 15 million in the United States and more than 30 million worldwide.

Since its founding in 2002, Special Ops Media has created and managed campaigns for a wide variety of national and international brands including Puma North America, Coca-Cola Co., Penguin Publishing, Dell Computer, MTV, Showtime, Clearasil and Paramount Home Entertainment.

The agency has offices in New York and Los Angeles.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.