Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.
Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.
Three areas of customer analytics that have the biggest impact on marketing results.
The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.
10 ways to keep printed communications relevant to multichannel customers.
The Wildlife Society shares its direct mail strategies.
B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel.
Use these tips to ensure your B2B social campaign engages.
Finding the resources and executing a sound mobile email strategy has become a marketing priority.
Optimizing emails for viewing on cell phones may sound a little scary. But fear not, marketers, the problem may not be as daunting as imagined.
The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.