Linda Kaplan Thaler
, Chairman, Publicis Kaplan Thaler
Linda Kaplan Thaler is responsible for some of America's most famous, relevant
and touching advertising campaigns in the industry, including the Aflac duck
quack heard round the world and the daring "Yes, Yes, Yes" for Clairol Herbal
Essences. Much of her work has become part of the American pop-culture
landscape. She has authored and composed campaign jingles that are among
the industry's gold standard. Some examples are: "I Don't Wanna Grow Up, I'm a
Toys 'R' Us Kid" (Toys 'R' Us); "Kodak Moments" (Eastman Kodak) and "The
Heart of Communication" (Bell Atlantic). Of her 13 Clio Awards, two were for Best
Original Music and Lyrics.
Today, Linda is the Chairman of Publicis Kaplan Thaler, a fully integrated
advertising agency with digital, social and technology at its core. The agency is
the U.S. flagship within the Publicis Worldwide Network, and its blue-chip client
roster includes: P&G, Citi, Nestle, L'Oreal, Merck, Pfizer, Sleepy's, Tri-Honda
and Wendy's, among many others. Previously, Linda was CEO and Chief
Creative Officer of the Kaplan Thaler Group, which she founded in 1997 and
grew from a fledgling start-up to a company with over a billion dollars in billings.
In July of 2012, the Kaplan Thaler Group merged with Publicis New York to form
Publicis Kaplan Thaler.
Prior to starting the Kaplan Thaler Group, Linda was Executive Vice President,
Executive Creative Director at Wells Rich Greene BDDP where she led the
creative team that won the Heineken business with the edgy "True
Conversations" campaign. Linda was Senior Vice President, Group Creative
Director at J. Walter Thompson where she spent 17 years. In this position, she
ran major accounts like Burger King, Kodak, Northwest Airlines, Pepsi and
Linda is also a best-selling author and television personality. Her three
collaborations with coauthor Robin Koval have all received national recognition.
Their most recent title, The Power of Small: Why Little Things Make All the
Difference, debuted as an instant national bestseller. Linda and Robin's previous
book, The Power of Nice: How to Conquer the Business World with Kindness,
debuted on the New York Times and Wall Street Journal bestseller lists. Bang!
Getting Your Message Heard in a Noisy World, a savvy marketing book and their
first title, was also a national bestseller.
In 2005, Linda hosted the Oxygen television series "Making It Big," where young
professionals competed for their dream job. To launch the show, Linda starred in
a series of promotional commercials, which received the 2006 American Women
in Television & Radio Gracie Allen Award for Outstanding Commercial
Campaign. She has also appeared on Donald Trump's "The Apprentice" as a
In addition to her Clio awards, Linda's creative talents have earned her the
prestigious New York Women in Communications Matrix Award, the Advertising
Woman of the Year Award from Advertising Women of New York, the UJA's Mac
Dane Humanitarian Award, the Women's Leadership Exchange's Compass
Award and the Girl Scout's Woman of Distinction Award. Linda was also
presented with a New York Women in Film and Television's Muse Award, the
first woman in advertising to receive this honor. Most recently, she was named
one of Advertising Age's "Most Influential Women in Advertising."
A native New Yorker, Linda was a Phi Beta Kappa and Magna cum Laude
graduate of CCNY, with a bachelor's degree in psychology and a master's
degree in music. Linda previously sat on the Advisory Council for The Colin
Powell Center at CCNY and also served as the 2010/2011 President of New
York Women in Communications. Linda is married to composer Fred Thaler and
has two children, Michael and Emily.