Jason Scoggins, Director of Customer Experience, Freshpair.com
Jason is an online marketing professional focused on revenue-driving email campaigns, online communities, customer acquisition and retention programs, and strategic planning. Prior to joining Freshpair, Jason managed the email programs at Southwest Airlines and multiple eCRM programs for clients including Nestlé, GlaxoSmithKline, Premier Health Partners, Education Management Corporation and Galderma Laboratories while at imc2.
Brad Wolansky, President, Consumer Direct and Chief Marketing Officer , The Yankee Candle Company, Inc
Brad Wolansky serves as the President, Consumer Direct and Chief Marketing Officer at The Yankee Candle Company, Inc. based in South Deerfield, MA. Yankee Candle is the leading designer, manufacturer, wholesaler and retailer of premium scented candles in the giftware industry. Prior to joining Yankee Candle in July 2012, Mr. Wolansky was with Redcats USA as CEO of The Golf Warehouse and its three sister specialty retail catalog and websites. Additionally, his retail career spans both the private and public sectors including leadership positions over 10 years with The Orvis Company; most recently serving as Vice President of Global E-Commerce. He also was Director of E-Commerce Merchandising for Wilson's Leather, spent time at L.L. Bean, has engineered two start-ups, and for ten years was President/General manager of a three-store group of luggage and executive gift stores.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.