Brent Leary, Co-Founder and President, CRM.CRM Essentials LLC
Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. Clients include Microsoft, IBM, Oracle, Intuit, BlackBerry and other major technology companies. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Leary is in the process of writing his next book, "The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won't Adapt," due out in early 2014.
Recognized by InsideCRM as one of the 25 most influential industry leaders, Leary also is a past recipient of CRM Magazine's Most Influential Leader Award. He serves on the national board of the CRM Association, on the advisory board of the University of Toronto's CRM Center of Excellence, and on the editorial advisory board for The Atlanta Tribune. Leary writes regularly CRM Magazine, Inc.com and Direct Marketing News, and serves on the advisory board for Social Media Today. He hosts the "One on One" conversation series at SmallBizTrends.com, and teams up with Paul Greenberg on the CRM Playaz show. Leary is also the host of a new radio program on News Talk 1160 am in Atlanta called Technology for Business Sake. He blogs at BrentLeary.com, and can be found on Twitter at @BrentLeary
Alma Alejandro, Brand Manager, Kimberly-Clarke's Scott Naturals
Alma Alejandro is a brand manager at Kimberly-Clark Corporation, where she directs brand planning, execution and strategy for the Scott Naturals product portfolio. After less than five years in national markets, the Scott Naturals brand has surpassed $100 million in sales. It has become the category leader and fastest growing brand in eco-friendly bath tissue, towels and napkins by balancing performance and environmental sustainability benefits.
Prior to joining Kimberly-Clark in 2011, Alma served as a senior assistant brand manager - global oral care at Procter & Gamble, where she was involved with advertising development, innovation strategy and global initiatives for the Crest and Oral-B toothpaste portfolio. She previously was assistant brand manager in the global kids oral care business, where she led the development of new products as well as entertainment promotions and licensing management.
Alma joined P&G in 2006 acquisition of Gillette, where she served as county manager for the Zooth kids oral care business in Mexico. She began her business career as an accounting analyst for Zooth, Inc., which was acquired by Gillette in 2005.
Alma earned an MBA in marketing from the Williams School of Business at Xavier University and a BBA in international business from Midwestern State University.
Michael Berger, Director of Product Marketing, Marketo
Michael Berger is the Director of Product Marketing at Marketo. Prior to joining Marketo, Michael was the Sr. Director of Marketing at McGraw-Hill, where he deployed Marketo to help fuel the company's growth in the rapidly expanding educational technology market. In addition to growing revenue, he relied on Marketo to precisely measure the return McGraw-Hill was getting on its marketing investments, enabling better decisions on future spend. Prior to McGraw-Hill, Michael was Sr. Director of Product and Channel Marketing at Xora, a fast-growing SaaS company in the mobile location-based services space. Before switching to his current product marketing role, Michael had been managing Marketo's own lead nurturing programs in order to accelerate leads through the middle of the sales funnel.
Jeffrey Linton, Senior Manager, Product & Field Marketing, Act-On
Some of his core responsibilities include product direction, sales process improvement, customer and field based marketing activities to facilitate the growth of Act-On. Linton is a speaker, and presenter with a 15-year career in b-to-b sales and marketing that has been divided between roles as a senior sales executive and now a senior marketing manager. Throughout those years, Linton's goal has always been the same: building strong relationships by listening to customers and developing a strategic partnership between marketing and sales. In 2006 he was the winner of Selling Power Magazines "Sales Rep of the Year." When he is not working you can find him coaching volleyball or ripping up the hills on his mountain bike.
Aaron Bolshaw, Senior Manager, Database Marketing, Act-On
As the Senior Manager, Database Marketing for Act-On Software in California, Aaron has 10 years of email, direct response, retail, events and content marketing experience spanning B2C and B2B businesses such as Omaha Steaks and Mutual of Omaha. In his most recent role, he used Act-On to propel a transportation technology start-up to cash flow break even in 27 months.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.