Sheryl Pattek, VP, Principal Analyst serving CMOs, Forrester Research
Sheryl Pattek is a VP, principal analyst serving CMOs at Forrester Research. Pattek provides the strategic guidance chief marketers need to succeed in the age of the customer. She is an accomplished business-to-business (B2B) marketing expert with extensive global experience in leading marketing organizations for both Fortune 500 and early-stage companies, encompassing the full marketing mix. Her research focuses on the evolving market dynamics requiring CMOs to develop a tightly integrated approach to marketing strategy development, delivery, and measurement. Sheryl also addresses the impact of broader issues including technology infrastructure, organizational design, and developing the customer understanding necessary to help CMOs evolve their influence and fuel sustainable business growth for their organizations.
Before joining Forrester, Pattek served as VP of marketing for Ryder System. She has held senior executive marketing positions at Océ North America (a Canon company), Citrix Systems, Daleen Technologies, and Digital Equipment Corporation (HP). She is a well-regarded speaker, having presented at numerous Forrester events, and such venues as the Forbes CMO Summit, The CMO Club, Direct Marketing Association Executive Summit, and Dell World.
Martyn Etherington, CMO, Mitel
As CMO, Martyn Etherington is responsible for Mitel's corporate marketing strategy and programs globally. Prior to joining he served as Tektronix Vice President Marketing, providing leadership for all Tektronix marketing and business operations worldwide. Etherington has also served in leadership roles at IBM, Sequent Computer Systems, and Digital Equipment Corporation. He is currently a board member for the Chief Marketing Officer Council and Chair's the Business Advisory Council at Portland State University School of Business.
Stephanie Losee, Managing Editor, Dell Global Communications
Stephanie Losee is the Managing Editor of Dell Global Communications, directing Dell's editorial content strategy and formalizing Dell's role as a brand publisher. Among other projects, she led the launch of Dell's Paid Posts as the inaugural brand on The New York Times' native advertising platform and is working on expanding Dell's news site, Tech Page One, to encompass all of Dell's content publishing efforts. She is a former writer at Fortune and editor at PC Magazine, and a coauthor of two nonfiction books. Follow her on Twitter @slosee.