Speakers

Aaron Shapiro, CEO, Huge

Aaron Shapiro is CEO of Huge, where he helps companies reimagine how they interact with their customers and manage their businesses in the digital economy. Since 2005, Aaron has grown the firm from a small startup into a full-service interactive agency operating out of the United States, Europe and Latin America.

Aaron is the author of Users, Not Customers and is a regular commentator about the impact of digital technology on businesses and the economy. In 2011, he was included as one of New York's leading tech influencers in Crain's New York Business' "40 Under 40" list.

Prior to Huge, Aaron spent more than a decade as a technology entrepreneur, venture capitalist and management consultant. He also served as CEO of Silverpop, a leading email marketing company, which he cofounded in 1999 by raising $30 million in venture funding.

Shapiro received his MBA from Columbia Business School and a BA in Economics from Harvard University. He lives in New York with his wife Carolyn and three young children.


Bruce Biegel, Senior Managing Director, Winterberry Group

As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda. A seasoned executive with more than 25 years of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic and business planning, financing, global multichannel marketing, technology development and support, legal coordination and financial management.



Tamara Gruzbarg , Senior Director of Customer Analytics and Research , Gilt Groupe

Tamara Gruzbarg is a Senior Director of Customer Analytics and Research at Gilt Groupe, where she is responsible for the development of the customer analytic direction and roadmap, enhancing organizational knowledge of the customer base and designing strategic applications of customer insights.

Prior to Gilt Tamara held senior analytics positions at Experian Marketing Services and JP Morgan Chase. She led analytics teams providing innovative solutions in the areas of promotion and cross-sell, retention and loyalty, multi-channel optimization and test design.

Tamara holds an M.A in Statistics and MBA from Columbia University, has had speaking engagements with marketing analytics conferences, conducted client webinars and has been interviewed by industry publications on the topics of e-mail, online marketing and data analytics.


 Todd Cullen, Global Chief Data Officer, Ogilvy & Mather

Todd F Cullen is Global Chief Data Officer at Ogilvy & Mather. He is a recognized expert in the data and marketing services industry, and will be working to extend Ogilvy's leadership in delivering data-driven solutions to many of the finest brands in the world. Data of all types is increasingly available to enrich CRM, analytics, and creative capabilities; Cullen's focus will be on bringing together the right data and services for smarter client solutions.

Prior to Ogilvy, Cullen was Senior Vice President, Consumer Insight and Analytics at Bridgevine, Inc. He focused on harnessing, constructing, and deploying consumer and transactional data to build audiences, enhance consumer experience, and increase lifetime value of customers in Bridgevine's leading ecommerce platform serving the telecommunications industry.


Veeral Rathod, CEO & Co-Founder, J. Hilburn

Hil Davis and Veeral Rathod were working on Wall Street when they first bought custom shirts. While they loved the fit, feel and style of custom shirts, they didn't understand why they were so expensive.

They studied the men's market, and discovered that the supply chain was inherently inefficient, and that consumers were being stuck with the bill. Hil and Veeral saw an opportunity to build a new type of company for men and the vision for J.Hilburn was born. Drawing inspiration from direct sales, they found a way to bring luxury clothing to men at historically low prices and create a clothing brand that was about the individual and accessible to anyone.

So in 2007, J.Hilburn launched with custom shirts and is now a rapidly growing luxury lifestyle brand selling custom and ready-to-wear clothing and accessories for men through a combined direct sales and e-commerce business model. Today, Veeral acts as the CEO and co-founder of the company.

Veeral graduated from the University of Pennsylvania with a BA in International Relations and Economics. He started his career at Credit Suisse First Boston Technology Group as a mergers and acquisitions analyst, and then joined Cogent Partners, an advisory firm specializing in private equity secondary transactions.


B. Bonin Bough, VP of Global Media and Consumer Engagement, Mondelēz International

B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors.

Since joining Mondelēz International, Bough has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company's brands with leading mobile startups. He has also played an integral role within the teams behind OREO Daily Twist and the OREO Super Bowl commercial and real-time activations. Bough has been recognized as one of business' hottest rising stars in lists that include Fortune's 2011 "40 under 40", Fast Company's 2011 100 Most Creative People in Business, Ebony's Power 100 and The Internationalist's 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federation's Advertising Hall of Achievement.

Bough attended Hartwick College, earning degrees in Physics and Political Science.


Pete Scott, VP of Emerging Media, Turner Sports

Pete Scott is vice president of emerging media for Turner Sports. In this role, Scott Pete oversees digital operations and technology for delivery for the entire Turner Sports digital portfolio which includes TNT OverTime on NBA.com, TNT RaceBuddy, PGA.com's PGA Championship Live and most recently Bleacher Report. In addition, Scott oversees the company's strategic partnership with Yahoo! Sports.

Prior to his current role, Scott was the executive director of digital partnerships for Turner Sports where he managed Turner's digital rights for NASCAR.COM, NBA.com, PGA.com and PGATOUR.COM, as well as broadband channels TNT OverTime on NBA.com and TBS Hot Corner on MLB.com. His responsibilities included managing the day-to-day programming of interactive content on each of the sites, which includes live streaming coverage, widgets and downloads, interactive TV and wireless platforms.

Since joining Turner Sports new media team in 2001, Scott has aided in developing NASCAR.com into one of the leading sports league Web sites on the Internet and diversifying Turner's unique new media portfolio. For the past seven years he has helped to create a digital media team with diverse expertise that has attracted attention from other professional leagues and their peers throughout the digital media industry. His unique hybrid background of TV and digital platforms has helped Turner Sports develop into a leader in the digital sports business.

Scott earned his bachelor of arts degree in film and television, with a minor in business, from Boston University.


Jeff Mirman, VP of Marketing, Turner Sports

Jeff Mirman currently serves as vice president of marketing for Turner Sports. In this role, he is charged with strategic marketing and planning for Turner Sports' television sports properties, which includes the NCAA Division I Men's Basketball Championship, NBA, MLB, NASCAR and professional golf, as well as developing the brand vision for the division's online and mobile destinations which includes NCAA.com, March Madness Live, PGA.com, and Bleacher Report. In addition, Mirman oversees marketing of the NBAD (NBA Digital) portfolio, featuring NBA TV, NBA.com, NBA League Pass, NBA League Pass Broadband, NBADLeague.com and WNBA.com. Based in Atlanta, he reports to Christina Miller, senior vice president, Turner Sports Strategy, Marketing and Programming and general manager of NBAD.

In his previous marketing roles, he has served in various capacities such as vice president of the Beyond Interactive Advertising Agency, where he was a part of the senior leadership team responsible for defining overall company strategy and direction. He was also online marketing director for Leading Hotels of the World, establishing and executing a formal online marketing strategy. Earlier marketing experience includes vice president of marketing for Spa Finder, Inc, a global spa resource site.

Mirman has a master's degree in business administration with a specialty in marketing from the University of California-Irvine. He received his undergraduate degree from the University of Illinois where he received a bachelor of science in both economics and psychology. He currently sits on the marketing jury for the 2013 Shorty Awards.


Tom Wyland, Program Director, AOL Paid Services

Tom Wyland is a Program Director in AOL's Paid Services Division where he manages product-centric loyalty programs that have resulted in historically low churn rates for AOL's subscription base. In his current role, Tom oversees the roll-out of Infor Interaction Advisor and Email Advisor platforms and delivers targeting and segmentation business intelligence to the Retention Marketing Team for the purpose of establishing dynamic campaigns to enhance customer loyalty.

Tom is on the core team that completely reinvented the pricing and packaging of AOL's offers to over 3MM customers in 2011. Tom focuses on providing value, driving efficiencies and engaging customers. An advocate for the customer experience, he uses customer feedback and data analysis to troubleshoot issues by engaging external teams and partners.

Tom has more than 18 years of experience analyzing data to provide insights to business customers. By leveraging customer data, network models and spatial databases, Tom helped telecommunications companies such as MCI, Teligent and Qwest connect networks with customers.


Barton Goldenberg, founder and president, ISM Inc.

Barton Goldenberg has played a leading role in the CRM industry since he founded ISM Inc. in 1985. ISM provides customer-centric business strategy services to organizations planning and implementing CRM/Social CRM, Big Data Analytics & Insight, Knowledge Communities, Customer Experience and Channel Optimization initiatives. From launching a pioneering firm when the concept of Customer Relationship Management (CRM) was taking form, to being one of the first three inductees into the CRM Hall of Fame, Barton has always occupied a leading role in providing a lifecycle approach to customer relationships. He is author of several books, including CRM in Real Time, a columnist for CRM Magazine, a popular public and in-company speaker, and he has worked with hundreds of companies over the past 29 years to help organizations achieve CRM success. Clients include: AAA, Deutsche Bank, ExxonMobil, Ferguson, Giorgio Armani, Jaguar Land Rover, Johnson Controls, Kraft Foods, Marriott, McGraw-Hill, Nike, Samsung, T. Rowe Price, Zumba Fitness and many others


 Greg Grdodian, CEO, Reach Marketing

Greg Grdodian brings 18 years of management experience, technical and creative conceptualization and inventive direct marketing strategies to Reach Marketing.

Greg devoted the first 16 years of his career to Infogroup/Edith Roman where he developed industry-leading, multichannel products. He then joined Crain Communications where he was credited with securing triple digit audience growth by optimizing the firm's digital products and services. Greg's latest move to Reach Marketing in 2012 has propelled the company's stellar growth as the industry's leading integrated marketing company.

Because Greg's experience covers a broad spectrum of technological knowledge and marketing expertise, he embodies the Reach philosophy of integrated marketing. His clients get the combined benefit of outstanding customer service and innovative concepts.  



Adam Reinebach, Executive Vice President, Marketing Solutions, Source Media

As EVP & Managing Director, Adam runs the Professional Services Group, which focuses on three industry verticals - investment advisors, accountants and healthcare - and includes brands such as Financial Planning, Employee Benefits News, Accounting Today and Health Data Management. He also manages SourceMedia's paid subscriptions effort, which is anchored by American Banker, Bond Buyer and Payments Source, and oversees the Marketing Solutions group, which handles over 500 projects a year for an elite group of financial services clients, ranging from research and lead generation to custom content and digital solutions. Based on his prior positions managing sales, marketing, editorial and technology, Adam brings a unique skill set to his current position.

Adam's career at SourceMedia began in 2006 as the Group Publisher for the Capital Markets Group, where he launched several M&A products and transitioned a number of print products online, among other accomplishments. Prior to SourceMedia, Adam was a Vice President at Thomson Financial, where he was publisher of the private equity group and ran the research and data group at Venture Economics. Adam started his financial services career in editorial, as a reporter for Investment Dealers' Digest, where he covered capital markets and helped launch the Deals of the Year program. He is a graduate of Rutgers University and lives in New Jersey with his wife and three children.  



 Katrina Conn, VP of Marketing Services, StrongView

Katrina leverages more than 15 years of cross-channel email, mobile, social, display and direct marketing experience to oversee the development and execution of StrongMail's suite of cross-channel strategic, creative and implementation services. An established industry thought leader, Conn works with StrongMail's enterprise marketer clients in retail, financial, hospitality, consumer services and media to help them develop, deploy and measure cross-channel marketing programs and advanced marketing analytics initiatives.

C
onn has been in the business of email and database marketing since 1999. Most recently, she served as a senior strategist at Responsys, where she helped brands design and optimize cross-channel marketing programs. Prior to Responsys, Conn served as Director of Client Services for Datran Media's StormPost division, where she managed client services and strategy teams serving brands such as Microsoft, NBC and Turner Broadcasting. She has held management roles at digital marketing companies Alterian, Donnelley Marketing/Yesmail and DoubleClick/MessageMedia. Conn studied business information management and marketing at Regis University.