Speakers

Sheryl Pattek, VP, Principal Analyst serving CMOs, Forrester Research

Sheryl Pattek is a VP, principal analyst serving CMOs at Forrester Research. Pattek provides the strategic guidance chief marketers need to succeed in the age of the customer. She is an accomplished business-to-business (B2B) marketing expert with extensive global experience in leading marketing organizations for both Fortune 500 and early-stage companies, encompassing the full marketing mix. Her research focuses on the evolving market dynamics requiring CMOs to develop a tightly integrated approach to marketing strategy development, delivery, and measurement. Sheryl also addresses the impact of broader issues including technology infrastructure, organizational design, and developing the customer understanding necessary to help CMOs evolve their influence and fuel sustainable business growth for their organizations.

Before joining Forrester, Pattek served as VP of marketing for Ryder System. She has held senior executive marketing positions at Océ North America (a Canon company), Citrix Systems, Daleen Technologies, and Digital Equipment Corporation (HP). She is a well-regarded speaker, having presented at numerous Forrester events, and such venues as the Forbes CMO Summit, The CMO Club, Direct Marketing Association Executive Summit, and Dell World.





Mayur Gupta, Global Head, Marketing Technology at Innovation, Kimberly Clark

Mayur Gutpa is a digital evangelist, marketing technologist & innovation thought leader who specializes in converging marketing, technology, and innovation strategies to deliver connected, omnichannel consumer experiences that inspire consumer behavior, drives top line growth, and maximizes ROI.

As a Global Head of Marketing Technology & Innovation for Kimberly Clark (KC), Gutpa has pioneered and established a global marketing technology organization that drives KC's marketing and business objectives across its brands with enterprise, emerging, and innovative technologies--helping to build legendary brands and drive category growth. He leads the global marketing technology vision, strategy, planning, and budgets, as well as the technology practice within KC's digital innovation lab. He also heads up KC's global content technology, production, and distribution.

Prior to Kimberly Clark he spent more than 12 years at SapientNitro leading digital marketing engagements for brands such as Coca Cola, Unilever, Mars, Citibank, Chrysler, Motorola, and Burger King.




Martyn Etherington, CMO, Mitel

As CMO, Martyn Etherington is responsible for Mitel's corporate marketing strategy and programs globally.  Prior to joining he served as Tektronix Vice President Marketing, providing leadership for all Tektronix marketing and business operations worldwide. Etherington has also served in leadership roles at IBM, Sequent Computer Systems, and Digital Equipment Corporation. He is currently a board member for the Chief Marketing Officer Council and Chair's the Business Advisory Council at Portland State University School of Business.





Stephanie Losee, Managing Editor, Dell Global Communications

Stephanie Losee is the Managing Editor of Dell Global Communications, directing Dell's editorial content strategy and formalizing Dell's role as a brand publisher. Among other projects, she led the launch of Dell's Paid Posts as the inaugural brand on The New York Times' native advertising platform and is working on expanding Dell's news site, Tech Page One, to encompass all of Dell's content publishing efforts. She is a former writer at Fortune and editor at PC Magazine, and a coauthor of two nonfiction books. Follow her on Twitter @slosee.




Ari Lewine, Chief Strategy Officer, TripleLift
 

Ari Lewine is Co-Founder and Chief Strategy Officer at TripleLift. As Chief Strategy Officer, Ari leads the company's direction on sales, strategy, and product innovation. Most recently, Ari was head of the performance sales team at AppNexus. Ari started his entrepreneurial endeavors at 17 when he purchased University Trucking, a shipping and storage company, grew it to 125 employees, and sold the company in 2009. Ari holds a B.S.B.A in Finance and Entrepreneurship from the Olin Business School at Washington University in St. Louis.



Bhavesh Vaghela, Chief Marketing Officer, ResponseTap

Bhavesh Vaghela is Chief Marketing Officer at ResponseTap, a market leader in call-based marketing automation. With more than 15 years' experience in Marketing IT Software and Services, Bhavesh has worked extensively across EMEA, APAC and North America. In his role as CMO at ResponseTap, Bhavesh is able to draw from his strong experience in Enterprise Software and Cloud Marketing to drive awareness of the benefits of call-based marketing automation.

 Bhavesh graduated with an MBA in November 2006 and is passionate about working in technology, being part of a rapidly moving and dynamic environment and the challenges it provides the modern marketer.  In his spare time, Bhavesh attempts to run marathons, goes through the season's highs and lows as an Arsenal FC supporter, and gets told what to do by his two children.



David Hahn, Senior Vice President, Product Management, Integral

David leads product management at Integral, overseeing product vision and roadmap. David joined Integral in 2009 and was fundamental in building out the core of Integral's product line today.

David has worked with several startups and mature technology organizations and brings more than 15 years of executive product management, marketing and strategy experience to Integral. Previously, he was an executive with Safenet's digital media services group, the leading provider of digital protection and measurement services. David managed their portfolio of digital asset protection services, transforming it to take advantage of emerging opportunities in digital media distribution at major studios, record labels and publishers.

Prior to that, at Message Labs, one of the world's largest software-as-a-service messaging security organizations, David was responsible for the product management and product strategy for North America and Asia Pacific markets. Before MessageLabs, he ran product management and marketing for Mail.com, a consumer webmail service.

David is very active in the NYC startup community. He's a mentor with First Growth Venture Network and TechLaunch, mentoring programs for high potential seed and early stage startup tech companies in and around New York City. He also co-chairs the IAB Traffic of Good Intent Education committee and can often be found on panels or speaking at industry events about the trends and technology in the digital advertising ecosystem.




Scott Brinker, Co-Founder, President, and Chief Technology Officer, Ion Interactive

As a co-founder, president and chief technology officer of ion interactive, Scott leads the company's product development and technical operations from the firm's Boston office. He has more than 20 years of experience in developing and marketing commercial online services and software.

A passionate advocate of digital marketing, Brinker has written articles for major publications and has spoken at a wealth of industry events. He is behind the highly regarding Chief Marketing Technologist blog, which is often tapped as an industry resource.

Prior to ion interactive, Brinker was managing partner of CyberOps, a web technology consultancy and the president of Galacticomm, the leading provider of bulletin board system (BBS) software. He began his career as a budding young entrepreneur, creating early social media software and multiplayer games in the 1980's.

Brinker has a BS in Computer Science summa cum laude from Columbia University, where he graduated as valedictorian of his class and an MBA from MIT, where he was a Sloan Fellow.



Sharam Fouladgar-Mercer , CEO,AirPR

Sharam Fouladgar-Mercer is the CEO of AirPR, a company he co-founded in 2011. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served as a Board Observer at Makara (sold to RedHat) and TouchCommerce. Sharam began his career as a technologist at Appian, a BPM software startup where he managed the first enterprise-wide tracking system for the Department of Homeland Security. Sharam graduated with honors with a BS in Computer Science from Princeton University and an MBA from Harvard Business School. He played NCAA D 1 ice hockey and is fluent in Farsi.