Patrick McLean,Vice President of Digital Marketing, Capital One
Patrick McLean is Vice President, Digital Marketing at Capital One. He is responsible for Capital One's digital brand strategy and bringing the brand to life through social, mobile and web channels. He joined Capital One from Verizon Communications where he led the interactive marketing organization for the consumer and small business segments. Patrick also spent 7 years with Sympatico, Canada's largest internet service provider where he led their marketing organization. In the late 1990s and early 2000s, he was a pioneer in the digital media industry having launched and served in senior marketing roles for a number of start up/early stage technology and media companies.
Bryan Jones, Executive Director, Dell Commercial Business, Americas
Bryan has spent over 20 years in the technology industry, the last 13 with Dell focusing on Dell's Enterprise offerings. He is the Executive Director of America's Marketing and has spent two years in London as the Executive Director of Europe Marketing and Global Data Center Marketing. Bryan meets with IT professionals around the world to understand the changing needs of today's IT environment and how Dell's strategy and vision around driving the Efficient Enterprise can help meet those needs.
Mathew Sweezey is the Marketing Automation Evangelist for Pardot. He is a thought leader on topics of Lead Nurturing, and Marketing Automation. Mathew has spoken at industry events such as Dreamforce (Salesforce.com's annual user conference), Suiteworld (Netsuite's user conference), and many other events. He is currently working on a book about advanced Marketing Automation topics to be released in 2013.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.