Overview

Agenda

Sponsors

Speakers

Patrick McLean,Vice President of Digital Marketing, Capital One

Patrick McLean is Vice President, Digital Marketing at Capital One. He is responsible for Capital One's digital brand strategy and bringing the brand to life through social, mobile and web channels. He joined Capital One from Verizon Communications where he led the interactive marketing organization for the consumer and small business segments. Patrick also spent 7 years with Sympatico, Canada's largest internet service provider where he led their marketing organization. In the late 1990s and early 2000s, he was a pioneer in the digital media industry having launched and served in senior marketing roles for a number of start up/early stage technology and media companies.

He is also currently serving on the Microsoft Advertising Customer Advisory Board; Forrester's Interactive Marketing Council and is Chair of the Direct Marketing Association's Digital Innovation Committee.

Personal twitter: @pdmclean Personal Linked In: www.linkedin.com/in/pdmclean 

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Bryan Jones, Executive Director, Dell Commercial Business, Americas

Bryan has spent over 20 years in the technology industry, the last 13 with Dell focusing on Dell's Enterprise offerings. He is the Executive Director of America's Marketing and has spent two years in London as the Executive Director of Europe Marketing and Global Data Center Marketing. Bryan meets with IT professionals around the world to understand the changing needs of today's IT environment and how Dell's strategy and vision around driving the Efficient Enterprise can help meet those needs.

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Mathew Sweezey, Marketing Automation Evangelist, Pardot, an ExactTarget Company

Mathew Sweezey is the Marketing Automation Evangelist for Pardot. He is a thought leader on topics of Lead Nurturing, and Marketing Automation. Mathew has spoken at industry events such as Dreamforce (Salesforce.com's annual user conference), Suiteworld (Netsuite's user conference), and many other events. He is currently working on a book about advanced Marketing Automation topics to be released in 2013.

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Jen Agustin, Senior Director of Marketing, Bizo

Jen is the Senior Director of Marketing at Bizo, which gives marketers instant access to the people who sign the checks at work, and have the most to spend on life: business professionals. At Bizo, Jen focuses on content and social media strategy and development, and also helps the company manage its own display advertising efforts.

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Heidi Bullock, Director, Demand Generation, Marketo

Heidi Bullock is currently the Director of Demand Generation at Marketo. Heidi has over 10 years of B2B marketing experience in high tech companies.

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Waleed Ashoo, President and CEO, LithExcel Marketing Service Provider

Mr. Waleed Ashoo is the President and CEO, LithExcel Marketing Service Provider, Albuquerque, NM. A graduate of the University of New Mexico, he is the chairman of the industry organization, Digital Imaging Customer Exchange (DICE) now called DEX and part of PODi (Print on Demand Initiative), President of the XMPie Users Group, educator, international speaker and moderator. Most recently, Mr. Ashoo facilitated the Soup to Nuts workshop, addressing Direct Marketing and Pricing for Value, Cross Media Campaigns, Transformation from Conventional Print to Digital Print and Web to Print management systems, in Asia-Pacific countries of Australia, New Zeeland, Singapore, China as well as Latin America, Central America and the Caribbean countries of Dominican Republic, Jamaica, Trinidad, Panama, Costa Rica, Mexico, Peru and Chile.

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