Speaker Touts Automation for Integrated Strategy

Share this article:

NEW YORK -- Reach every customer with personalized content 48 hours after
they visit your Web site, track and schedule when to use the sales team, and
reduce marketing administration. Sound too good to be true? It's automation.
Vtrenz Inc. CEO/founder Brian Gramer presented "Utilizing Technology to
Automate an Integrated Marketing Strategy" at DM Days New York yesterday.

He spoke about the benefits of using an automated marketing system to collect
data from multiple channels and move prospective customers through the
buying cycle.

"Just about every industry has a need for an automated marketing system," he
said, "if they have a high-price item and a sales force."

Automated marketing systems unify aggregate marketing data. This improves
marketing spend and creative campaigns and trims lead generation costs. Each
time a lead generation push is done, the information is stored in a central
database.

Customer-entered data are recorded and segmented so that predetermined
campaigns can be directed at the appropriate parties. Marketing teams
create information and promotional materials for people at various stages in
the buying cycle that can be distributed when appropriate to names within
the central database.

This is particularly relevant for customers that investigate a product
earlier than they contemplate buying. Marketers can maintain brand
connection with interested parties.

"Automating allows us to increase the number of positive impressions sent to
the right audience when they request information," Mr. Gramer said. "It's
all permission based. It's just sending them the information when they want
it."

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?