Sparklist Stokes Dr. Weil E-mail Offerings

Integrative medicine guru Dr. Andrew Weil's company tapped J.L. Halsey's Sparklist for sending 15 million e-mails per month.

Weil Lifestyle, Phoenix, AZ, sends e-mails featuring daily tips, weekly bulletins and weekly newsletters to educate people about the benefits of integrative medicine and holistic health.

Sparklist, Emeryville, CA, offers a delivery security tool called EmailAdvisor that tests e-mails in more than 40 Internet service providers.

Weil Lifestyle reported seeing an improvement in the validity of its opt-in subscriber e-mail address file and a 70 percent lower bounce rate after it began using Sparklist.

Dr. Weil is also using Sparklist's split-testing capabilities to assess different campaigns and content before sending, as well as tracking purchases through e-mails. The tracking system lets Weil Lifestyle learn about its visitors' interests and preferences.

Also, Weil Lifestyle can track how these visitors came to the Weil Web site, whether they are making purchases at the e-commerce-enabled drweil.com or www.healthyaging.com .

In the future, Weil Lifestyle plans more targeted e-mail campaigns incorporating additional dynamic content.