Spanish Web Sales to Hit $1.5 Billion

Share this article:
Spanish e-commerce sales are expected to hit 20 billion pesetas ($110 million) by the end of this year and then vault to 255 billion pesetas (about $1.5 billion) by 2002, the Spanish DM magazine Estrategias reported last month.


Internet penetration is still anemic by Northern European or U.S. standards -- 3.6 million people, or 8.2 percent of the population, have access -- but that number is expected to grow quickly, one reason why an increasing number of U.S. Web companies are targeting Spain.


Telefonica, Spain's largest phone company, and Terra Networks, its Internet subsidiary, have greatly contributed to the Web's growth in Spain by pushing the spread and development of mobile phones.


Spain now has 14 million mobile phones, and this year 15 percent of them are expected to be sold with wireless application protocol terminals. Spanish content providers are gearing up to beam news, weather and stocks to palm-held devices.


Spanish sites are growing in sophistication, too. Netjuice subsidiary Kellko.com recently landed on the 16th spot of a London Sunday Times survey of the 100 most successful European Web sites. E-Dreams, another Spanish site, finished 26th.


Netjuice invests in Internet businesses that have the potential of becoming sector leaders, and its activities are not limited to Spain. In addition to offices in Madrid, it operates in Miami; Mexico City; Buenos Aires, Argentina; and Sao Paulo, Brazil.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.