Spanish-language Yahoo Mobile debuts

Share this article:

Yahoo launched Yahoo Mobile en Español, a Spanish-language mobile homepage customized for the US Spanish-speaking consumer, on November 12.

“Ad units will be segmented from regular Yahoo mobile properties, so brand advertisers that want to do display units in this language can have access to this audience,” added Felipe Muñoz, senior mobile director for Yahoo Hispanic Americas.

The Spanish-language version of Yahoo Mobile is part of the company's strategy to expand its services to local markets around the world, said Muñoz.

The site features content targeted at Hispanic consumers, and like other Yahoo properties, includes links to e-mail, social networking accounts, news and RSS feeds.

Yahoo plans to work with advertisers to sell display and mobile search ads on this site, said Muñoz.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.