SPAM

Reaching the Inbox - E-mail Reputation and Deliverability

July 14, 2009

Deliverability has been a concern for email marketers since the beginning. Email marketing is more popular than ever because of its cost-efficiency, immediacy of results and high ROI - and your reputation plays into the deliverability of your email marketing messages like never before.
 
 

Inbox Insider: Reputation is key to deliverability

Dianna Dilworth June 16, 2009

Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.
 

E-mail spending to grow to $2 billion by 2014

Dianna Dilworth June 12, 2009

E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 to 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.
 

Relevancy will make or break your e-mail strategy

Marco Marini May 19, 2009

The problems facing e-mail marketers shift like the sands in a desert. Fortunately, most of the recent challenges — whether they be deliverability, SPAM, erosion of trust or competition in the inbox — can be addressed with one over-arching premise: relevance enabling tools.
 

Companies must take e-mail authentication seriously to protect brands and domains

Bryan Yurcan April 20, 2009

Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA).
 
 

E-mail will thrive — not merely survive

Craig Kerr, VP of marketing, IPost April 06, 2009

E-mail marketers are faced with a choice in this tough market: Either continue current sub-standard, but familiar, business practices or find a way to take advantage of the circumstances and thrive.
 
 

Anti-spam firms keep up the fight with new products and partnerships

Dianna Dilworth September 23, 2008

While spam has been plaguing the e-mail space since its inception, e-mail services firms are always trying to stay ahead in the fight for legitimacy on the Web. This week, e-mail service provider Message Systems partnered with Vade Retro, the security division of GOTO Software, to help protect service providers from spam attacks.
 

Make money off e-mail before hitting send

Jordan Cohen, senior director, industry relations, Goodmail Systems September 09, 2008

A few months ago, the Federal Trade Commission approved a new rule provision under the CAN-SPAM Act that clarified opt-out and other legal responsibilities for "multiple sender" e-mail messages — those messages that contain advertisements from numerous parties.
 

Inbox Insider: Google's good name attracts spammers

Dianna Dilworth August 19, 2008

Spammers are known to take advantage of a legitimate company's good reputation. EBay, PayPal and MySpace have all had their social tools misused by scammers — in eBay's case, spam e-mails contain deals that seem too good to be true; while on MySpace, scammers have made false accounts to send spam messages to other members.
 

CAN-SPAM: Compliance is a baseline, not a strategy

Chip House, VP of marketing services, ExactTarget August 19, 2008

The CAN-SPAM Act has now been law in the US for more than four and a half years, yet many marketers misunderstand the law, how it applies to their business, or fail to know where the law falls short of best practices.
 

Spammers target Olympics-linked organizations

Dianna Dilworth August 12, 2008

In addition to the world's best athletes and sports fans, the 2008 Olympic Games are bringing out the spammers. A new spam attack is aimed at sporting organizations that work with Olympic athletes, according to MessageLabs.
 

Creative campaigns from Jameson Irish Whiskey, Message Labs and Paltalk

August 11, 2008

Jameson Irish Whiskey's point-of-purchase effort has smooth finish; Message Labs secures qualified leads with online campaign; many elect to view viral videos on Paltalk
 

Inbox Insider: Spammers use legitimate servers to sneak into inboxes

Dianna Dilworth July 29, 2008

No one can say that spammers aren't innovative. Every week, they seem to come out with a new way to scam people. According to Commtouch, one of this week's spam tactics is sending e-mail purporting to be from Canadian pharmacies.
 

Trust is the key to e-mail marketing excellence

Jordan Cohen, senior director of industry relations, Goodmail Systems July 29, 2008

There's no doubt that e-mail occupies a growing role in marketers' plans and programs — the DMA recently revealed that it is now the most widely used direct marketing channel — but despite its unique ability to cultivate one-to-one customer dialogs and off-the-charts ROI, it still doesn't get anywhere near the respect that other media do.
 

FTC settles CAN-SPAM dispute

Dianna Dilworth July 22, 2008

Spear Systems Inc. and its officers Bruce Parker and Lisa Kimsey have settled a case brought against them by the Federal Trade Commission, which claimed that the defendants sent unsolicited e-mail for weight loss supplements.
 

Inbox Insider: For CAN-SPAM compliance, sooner is better

Dianna Dilworth July 22, 2008

Welcome to Inbox Insider, a new column in DMNews focusing on the e-mail space. This week's edition will look at the new CAN-SPAM rules that have taken effect. On July 7, the Federal Trade Commission's updates to CAN-SPAM went into effect, requiring the opt-out process to be a one-step process.
 

Current events reign as popular spam messaging

Dianna Dilworth June 10, 2008

Most spam messages last month played on consumers' economic fears or concern for victims of disasters abroad, according to Symantec's monthly State of Spam report.
 

Images not always rendering in consumer inboxes: EEC

Dianna Dilworth June 09, 2008

Image blocking in e-mail servers is a common practice at the ISP level, including Microsoft's MSN Hotmail and Google's Gmail, but e-mail marketers are not totally optimized for this effort, according to a new study by the DMA's Email Experience Council (EEC).
 

MySpace confronts spammers: AOTA Keynote

Dianna Dilworth June 05, 2008

Spamming is a huge issue online, and as soon as a new technology comes in to block it, it seems another spammer has popped up with a new way to sneak illegal messaging in. But this doesn't stop industry leaders from fighting back in a number of ways to make sure consumers are protected and that their sites are not compromised.
 

Spammers are going green

Dianna Dilworth May 28, 2008

Spammers have taken advantage of an e-mail marketing campaign that Central Bank, a Missouri-based bank, ran promoting green awareness, according to alerts from e-mail services firm MessageLabs.
 

Yahoo files lawsuit against alleged lottery spammers

Dianna Dilworth May 27, 2008

Yahoo Inc. has filed a lawsuit against an unknown group of individuals for allegedly sending unsolicited e-mail messages to Internet users claiming that recipients had won a lottery or a prize from Yahoo.
 

No space for spam

May 19, 2008

MySpace has claimed $230 million in damages — the largest anti-spam judgment ever — from Sanford Wallace and Walter Rines for allegedly stealing passwords through "phishing" scams on the social networking site.
 

Spam law affects affiliates

Dianna Dilworth May 16, 2008

The Federal Trade Com­mission's new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affili­ates to take responsibility for clean e-mail lists and clear communica­tion among marketing partners.
 

Phishing grows as NDR spam tapers off

Dianna Dilworth May 06, 2008

Phishing spam is on the rise, according to Symantec. According to Symantec's report State of Spam May 2008, which examines spam trends from April, 80% of all e-mail from the month was spam. Of these spam messages, 19% were either fraud (phishing) or scam e-mails, which encourage recipients to give away personal information.
 

Comcast and Return Path to offer e-mail feedback loops

Dianna Dilworth May 06, 2008

Comcast has teamed up with Return Path to offer a new complaint feedback loop for e-mail senders. Now, mailers who send to Comcast users can use the new feedback loop to see if recipients are reporting their messages as spam.
 

E-mail marketers must recognize changing consumer needs

Eleanor Trickett May 05, 2008

I spent two evenings without Internet or American Idol last week, thanks to the "catastrophic failure" of my Verizon FiOS equipment. Checking my Gmail at work, the two evenings added up to 140 non-spam messages. Of the daunting 116 com­mercial messages, 112 came as a result of my having opted in.
 

Anti-spam case granted rehearing

Cara Wood April 30, 2008

The first felony spam conviction in the US will be revisited, calling into question laws applied to commercial vs. noncommercial spam. The Supreme Court of Virginia on April 28 agreed to a limited rehearing of its decision against Jeremy D. Jaynes, who was sentenced to nine years in prison for violating Virginia's 2003 Anti-Spam Act in February.
 

Latest News

Popular Topics
Agency Agency Of Record Analytics Banner Ads Blogging Campaigns Creative CRM And Database Data & Analytics Database Marketing & CRM Direct Mail & Postal Direct Response Television Display Advertising E-Commerce Email EMail Marketing Interactive Marketing Internet Marketing Lists Loyalty Programs Mobile Marketing Multichannel Retail & Ecommerce Search Engine Marketing Social Media Social Media Marketing