Marketers beware: even "direct marketing" can get caught up in spam traps.
In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.
Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.
There's a new debate among marketers about what defines a post as a guest blog or SPAM.
There is one word that should strike fear into the hearts of marketing executives everywhere: blacklisted.
Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.
We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.
Some of these suggestions may seem counterintuitive, but give them some thought and you might be surprised by how your email marketing efforts start to shape up.
What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? Answers due to firstname.lastname@example.org by July 26.
Every irrelevant message your business sends decreases the probability that a relevant message will be acted upon.
As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter.
Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today.
Spam — unsolicited and untargeted marketing messages that have long been the scourge of email — is becoming an increasing problem on social media sites.
Twitter filed a $600,000 lawsuit yesterday against two companies and five individuals for violating Twitter's terms of service (TOS) by spamming users, the company stated in a filing with the District Court of the Northern District of California in San Francisco yesterday.
Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.
Email is not going away, but your prospects and customers may if you do not target them appropriately.
Reputation is an interesting phenomenon within the e-mail industry. But what does the term really mean? And, is it only your reputation that can affect your delivery rates?
To catch consumers off guard, spammers keep on top of the news, then send timely e-mail attacks. That's why spam attacks spike around major news events, such as an election or the Census, or holidays such as Christmas, Valentine's Day or Mother's Day.
Spammers are sly. So it's no wonder they take advantage of popular brands' reputations to pull one over on the consumer. This past week saw two spam attacks in which e-mails appeared to be from legitimate brands.
Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.
Tagged.com has settled a class action lawsuit brought against it by two consumers last year. The social networking site agreed it "will address the plaintiff's concerns" about e-mail address sharing and privacy.
At the end of this year, many marketers will look back and think about the growth of iPhone apps and the integration of e-mail with social media messages. But as legitimate marketers got more sophisticated and savvy in 2009, so too did spammers.
Spam used to be defined as unsolicited bulk e-mail where the sender lacks consent from the recipient. In today's consumer-controlled marketing landscape however, the definition of spam has extended to include any form of irrelevant e-mail or e-mail sent too frequently, even when a sender has full user consent according to our research.
The number of spam e-mail messages containing social media links is on the rise. Security firm MessageLabs detected an attack in mid-November that raised the amount of these messages from only a fraction of a percent to 4% of all spam.
Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason.
Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.
E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 to 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.
The problems facing e-mail marketers shift like the sands in a desert. Fortunately, most of the recent challenges — whether they be deliverability, SPAM, erosion of trust or competition in the inbox — can be addressed with one over-arching premise: relevance enabling tools.
Many e-commerce and multichannel retailers need to go to greater lengths to prevent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA).
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