We sought the advice of several experts to provide you with proven practices to keep your email marketing out of the spam box.
Some of these suggestions may seem counterintuitive, but give them some thought and you might be surprised by how your email marketing efforts start to shape up.
What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? Answers due to firstname.lastname@example.org by July 26.
Every irrelevant message your business sends decreases the probability that a relevant message will be acted upon.
As consumers become inundated with emails, marketers need to develop more effective campaigns to rise above the clatter.
Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today.
Spam — unsolicited and untargeted marketing messages that have long been the scourge of email — is becoming an increasing problem on social media sites.
Twitter filed a $600,000 lawsuit yesterday against two companies and five individuals for violating Twitter's terms of service (TOS) by spamming users, the company stated in a filing with the District Court of the Northern District of California in San Francisco yesterday.
Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.
Email is not going away, but your prospects and customers may if you do not target them appropriately.
Reputation is an interesting phenomenon within the e-mail industry. But what does the term really mean? And, is it only your reputation that can affect your delivery rates?
To catch consumers off guard, spammers keep on top of the news, then send timely e-mail attacks. That's why spam attacks spike around major news events, such as an election or the Census, or holidays such as Christmas, Valentine's Day or Mother's Day.
Spammers are sly. So it's no wonder they take advantage of popular brands' reputations to pull one over on the consumer. This past week saw two spam attacks in which e-mails appeared to be from legitimate brands.
Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.
Tagged.com has settled a class action lawsuit brought against it by two consumers last year. The social networking site agreed it "will address the plaintiff's concerns" about e-mail address sharing and privacy.
At the end of this year, many marketers will look back and think about the growth of iPhone apps and the integration of e-mail with social media messages. But as legitimate marketers got more sophisticated and savvy in 2009, so too did spammers.
Spam used to be defined as unsolicited bulk e-mail where the sender lacks consent from the recipient. In today's consumer-controlled marketing landscape however, the definition of spam has extended to include any form of irrelevant e-mail or e-mail sent too frequently, even when a sender has full user consent according to our research.
The number of spam e-mail messages containing social media links is on the rise. Security firm MessageLabs detected an attack in mid-November that raised the amount of these messages from only a fraction of a percent to 4% of all spam.
Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason.
Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.
E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 to 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.
The problems facing e-mail marketers shift like the sands in a desert. Fortunately, most of the recent challenges — whether they be deliverability, SPAM, erosion of trust or competition in the inbox — can be addressed with one over-arching premise: relevance enabling tools.
Many e-commerce and multichannel retailers need to go to greater lengths to prevent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA).
E-mail marketers are faced with a choice in this tough market: Either continue current sub-standard, but familiar, business practices or find a way to take advantage of the circumstances and thrive.
While spam has been plaguing the e-mail space since its inception, e-mail services firms are always trying to stay ahead in the fight for legitimacy on the Web. This week, e-mail service provider Message Systems partnered with Vade Retro, the security division of GOTO Software, to help protect service providers from spam attacks.
A few months ago, the Federal Trade Commission approved a new rule provision under the CAN-SPAM Act that clarified opt-out and other legal responsibilities for "multiple sender" e-mail messages — those messages that contain advertisements from numerous parties.
Spammers are known to take advantage of a legitimate company's good reputation. EBay, PayPal and MySpace have all had their social tools misused by scammers — in eBay's case, spam e-mails contain deals that seem too good to be true; while on MySpace, scammers have made false accounts to send spam messages to other members.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.