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 SPAM

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

November 01, 2011

Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.
 

Understanding your e-mail reputation

Spencer Kollas, senior director of delivery services, StrongMail October 19, 2010

Reputation is an interesting phenomenon within the e-mail industry. But what does the term really mean? And, is it only your reputation that can affect your delivery rates?
 

Inbox Insider: Spammers take advantage of news events, holiday marketing

April 06, 2010

To catch consumers off guard, spammers keep on top of the news, then send timely e-mail attacks. That's why spam attacks spike around major news events, such as an election or the Census, or holidays such as Christmas, Valentine's Day or Mother's Day.
 

Inbox Insider: Spammers disguised as legitimate brands

March 02, 2010

Spammers are sly. So it's no wonder they take advantage of popular brands' reputations to pull one over on the consumer. This past week saw two spam attacks in which e-mails appeared to be from legitimate brands.
 

E-mail scam targets American Airlines customers

February 24, 2010

Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.
 

Tagged.com settles class action lawsuit

February 09, 2010

Tagged.com has settled a class action lawsuit brought against it by two consumers last year. The social networking site agreed it "will address the plaintiff's concerns" about e-mail address sharing and privacy.
 

Inbox Insider: Spammers got sharper in 2009

December 08, 2009

At the end of this year, many marketers will look back and think about the growth of iPhone apps and the integration of e-mail with social media messages. But as legitimate marketers got more sophisticated and savvy in 2009, so too did spammers.
 

The new definition of spam and how to overcome it

Kevin Mabley, SVP of Strategic Services at Epsilon December 08, 2009

Spam used to be defined as unsolicited bulk e-mail where the sender lacks consent from the recipient. In today's consumer-controlled marketing landscape however, the definition of spam has extended to include any form of irrelevant e-mail or e-mail sent too frequently, even when a sender has full user consent according to our research.
 

Spam more often containing social media links: MessageLabs

November 24, 2009

The number of spam e-mail messages containing social media links is on the rise. Security firm MessageLabs detected an attack in mid-November that raised the amount of these messages from only a fraction of a percent to 4% of all spam.
 

Ad noise can drown brand loyalty, says CMO Council study

November 17, 2009

Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason.
 
 

Inbox Insider: Reputation is key to deliverability

June 16, 2009

Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.
 

E-mail spending to grow to $2 billion by 2014

June 12, 2009

E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 to 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.
 

Relevancy will make or break your e-mail strategy

May 19, 2009

The problems facing e-mail marketers shift like the sands in a desert. Fortunately, most of the recent challenges — whether they be deliverability, SPAM, erosion of trust or competition in the inbox — can be addressed with one over-arching premise: relevance enabling tools.
 

Companies must take e-mail authentication seriously to protect brands and domains

April 20, 2009

Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA).
 
 

E-mail will thrive — not merely survive

Craig Kerr, VP of marketing, IPost April 06, 2009

E-mail marketers are faced with a choice in this tough market: Either continue current sub-standard, but familiar, business practices or find a way to take advantage of the circumstances and thrive.
 
 

Anti-spam firms keep up the fight with new products and partnerships

September 23, 2008

While spam has been plaguing the e-mail space since its inception, e-mail services firms are always trying to stay ahead in the fight for legitimacy on the Web. This week, e-mail service provider Message Systems partnered with Vade Retro, the security division of GOTO Software, to help protect service providers from spam attacks.
 

Make money off e-mail before hitting send

Jordan Cohen, senior director, industry relations, Goodmail Systems September 09, 2008

A few months ago, the Federal Trade Commission approved a new rule provision under the CAN-SPAM Act that clarified opt-out and other legal responsibilities for "multiple sender" e-mail messages — those messages that contain advertisements from numerous parties.
 

Inbox Insider: Google's good name attracts spammers

August 19, 2008

Spammers are known to take advantage of a legitimate company's good reputation. EBay, PayPal and MySpace have all had their social tools misused by scammers — in eBay's case, spam e-mails contain deals that seem too good to be true; while on MySpace, scammers have made false accounts to send spam messages to other members.
 

CAN-SPAM: Compliance is a baseline, not a strategy

Chip House, VP of marketing services, ExactTarget August 19, 2008

The CAN-SPAM Act has now been law in the US for more than four and a half years, yet many marketers misunderstand the law, how it applies to their business, or fail to know where the law falls short of best practices.
 

Spammers target Olympics-linked organizations

August 12, 2008

In addition to the world's best athletes and sports fans, the 2008 Olympic Games are bringing out the spammers. A new spam attack is aimed at sporting organizations that work with Olympic athletes, according to MessageLabs.
 

Creative campaigns from Jameson Irish Whiskey, Message Labs and Paltalk

August 11, 2008

Jameson Irish Whiskey's point-of-purchase effort has smooth finish; Message Labs secures qualified leads with online campaign; many elect to view viral videos on Paltalk
 

Inbox Insider: Spammers use legitimate servers to sneak into inboxes

July 29, 2008

No one can say that spammers aren't innovative. Every week, they seem to come out with a new way to scam people. According to Commtouch, one of this week's spam tactics is sending e-mail purporting to be from Canadian pharmacies.
 

Trust is the key to e-mail marketing excellence

Jordan Cohen, senior director of industry relations, Goodmail Systems July 29, 2008

There's no doubt that e-mail occupies a growing role in marketers' plans and programs — the DMA recently revealed that it is now the most widely used direct marketing channel — but despite its unique ability to cultivate one-to-one customer dialogs and off-the-charts ROI, it still doesn't get anywhere near the respect that other media do.
 

FTC settles CAN-SPAM dispute

July 22, 2008

Spear Systems Inc. and its officers Bruce Parker and Lisa Kimsey have settled a case brought against them by the Federal Trade Commission, which claimed that the defendants sent unsolicited e-mail for weight loss supplements.
 

Inbox Insider: For CAN-SPAM compliance, sooner is better

July 22, 2008

Welcome to Inbox Insider, a new column in DMNews focusing on the e-mail space. This week's edition will look at the new CAN-SPAM rules that have taken effect. On July 7, the Federal Trade Commission's updates to CAN-SPAM went into effect, requiring the opt-out process to be a one-step process.
 

Current events reign as popular spam messaging

June 10, 2008

Most spam messages last month played on consumers' economic fears or concern for victims of disasters abroad, according to Symantec's monthly State of Spam report.
 

Images not always rendering in consumer inboxes: EEC

June 09, 2008

Image blocking in e-mail servers is a common practice at the ISP level, including Microsoft's MSN Hotmail and Google's Gmail, but e-mail marketers are not totally optimized for this effort, according to a new study by the DMA's Email Experience Council (EEC).