Spam threatens the e-mail channel
Matt Blumberg, Return Path CEO
March 01 2007
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Say the name Spamhaus in a room full of e-mail marketers and you
likely will get a lot of dirty looks. It runs one of the biggest and
most widely used blacklists available to Internet service providers
and corporate administrators for identifying and blocking spam. The
folks who use the list find it extremely helpful in keeping spam out
of their networks.
Spamhaus currently protects about 500 million mailboxes with its
various blacklists. It also works closely with international law
enforcement, providing evidence and data to pursue criminal spammers
on the Internet.
The Spamhaus project has become one of the most respected anti-spam
organizations in the world. Yet some marketers feel that the
Spamhaus Block List is too easy to get on and often difficult to get
off.
Marketers need to understand what is happening across the vast
communication network to which they belong.
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