Direct Line Blog

Southwest celebrates 1 million Facebook fans with rewards promotion

Share this article:

When Southwest Airlines reached 1 million Facebook fans on December 1 it celebrated with what else but a Facebook-only promotion. The airline, which just narrowly bested JetBlue Airways in our December issue's Battle of the Brands, offered its Rapid Rewards loyalty members triple the points for any flights it booked on December 1 for travel through the end of the year.

Seems these are fairly narrow terms but maybe that's because I'm someone who picks my flights months, not hours, in advance.

Linda Rutherford, Southwest's VP of communications and strategic outreach, praised the airline's social media efforts, saying in a statement that "We've built a massive online following for one simple reason - we care about our customers. Through this effort, we've identified what our Customers want, what we're doing well, and how we can improve. If a million fans is any indication, it's working."

Southwest already possesses more than 1 million Twitter followers.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?