Southwest celebrates 1 million Facebook fans with rewards promotion

Share this article:

When Southwest Airlines reached 1 million Facebook fans on December 1 it celebrated with what else but a Facebook-only promotion. The airline, which just narrowly bested JetBlue Airways in our December issue's Battle of the Brands, offered its Rapid Rewards loyalty members triple the points for any flights it booked on December 1 for travel through the end of the year.

Seems these are fairly narrow terms but maybe that's because I'm someone who picks my flights months, not hours, in advance.

Linda Rutherford, Southwest's VP of communications and strategic outreach, praised the airline's social media efforts, saying in a statement that "We've built a massive online following for one simple reason - we care about our customers. Through this effort, we've identified what our Customers want, what we're doing well, and how we can improve. If a million fans is any indication, it's working."

Southwest already possesses more than 1 million Twitter followers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the ...

What marketers need to know today about the potential customers of tomorrow.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.