Southwest Airlines exemplifies superb damage control by acknowledging duplicate bookings and addressing consumers directly via social media.
Southwest Airlines launched a sweepstakes on March 15 to promote its Rapid Rewards loyalty program. The company will give away 10 million rewards points to existing and new members through the sweepstakes. One hundred members will each win 100,000 "Rapid Rewards Points." Non-members can sign up for the loyalty program to become eligible to win.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...