Southwest Airlines exemplifies superb damage control by acknowledging duplicate bookings and addressing consumers directly via social media.
Southwest Airlines launched a sweepstakes on March 15 to promote its Rapid Rewards loyalty program. The company will give away 10 million rewards points to existing and new members through the sweepstakes. One hundred members will each win 100,000 "Rapid Rewards Points." Non-members can sign up for the loyalty program to become eligible to win.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.