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Southwest Airlines launches sweepstakes to promote revamped rewards program

March 15, 2011

Southwest Airlines launched a sweepstakes on March 15 to promote its Rapid Rewards loyalty program. The company will give away 10 million rewards points to existing and new members through the sweepstakes. One hundred members will each win 100,000 "Rapid Rewards Points." Non-members can sign up for the loyalty program to become eligible to win.