Source Marketing, Wunderman Effect Changes at the Top

Share this article:
Source Marketing and Wunderman announced changes with top management yesterday.


Howard Steinberg, CEO of Source Marketing, Westport, CT, said he will retire by month's end from the agency he founded in 1989. Derek Correia, Source Marketing president since November, will add CEO to his title.


A leading promotional marketing agency, Source Marketing has clients like Time Warner Inc., Philips, Comcast, Sprint, Reckitt-Benckiser, Pfizer Inc., Skyy Spirits and Walt Disney Co. MDC Partners, a Toronto-based agency holding company, in 1998 bought a majority interest in Source.


Meanwhile, Wunderman consolidated its automotive practice worldwide under new agency vice-chairman, Alexei Orlov. Wunderman, a unit of WPP Group PLC's Young & Rubicam, handles interactive marketing for Ford Motor Co., which is allocating more of its ad budget online.


Moving to New York from Wunderman offices in London and Detroit, Orlov will now oversee Ford's Lincoln Mercury brand in the United States. He retains responsibility for Wunderman's Global Ford Group comprising the Ford, Jaguar, Land Rover, Volvo and Mazda car brands.


Orlov reports to Wunderman/chairman CEO Daniel Morel.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.