Sotheby's Partners With eBay for High-End Auctions

Share this article:
EBay Inc. and Sotheby's Holdings Inc. are teaming to jointly auction high-end fine art, antiques and collectibles on the Internet.


In an announcement yesterday, eBay said early this summer it will introduce Sothebys.com online auctions on eBay.com, a site with 42 million registered users.


The new Sothebys.com subsite on eBay will be built and hosted by eBay. This new site will replace online auctions at the existing Sothebys.com and the high-end eBay Premier, though both will be accessible from their respective Web addresses.


Since its launch two years ago, Sothebys.com is said to have sold about $100 million of property.


Also, Sotheby's will adopt eBay's Live Auctions technology for real-time online bidding for a number of Sotheby's traditional auctions in New York and London. EBay users will soon be able to participate in these traditional auctions by submitting bids online.


Sotheby's and eBay's Butterfields Auctioneers subsidiary will supply the property for the auctions.


As part of the deal, both eBay and Sotheby's will market Sothebys.com both online and offline media.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.