Sorrell: WPP saw worldwide growth in April

Share this article:

WPP Group posted worldwide growth in April, the first time the advertising holding company has seen an increase on a worldwide basis since the downturn hit at the end of 2008.

Speaking at the International Advertising Association Conference in Moscow, WPP CEO Martin Sorrell said the group had experienced “a significant change in April,” resulting in him “starting to see for the first time growth in [the] business on a worldwide basis.”

Last month, Sorrell upped WPP's forecast from flat to 2% growth for the year, despite revenues dropping 1.82% year-over-year in Q1 2010.

However, the results also showed WPP's specialist digital companies, including 24/7 Real Media, Schematic, Blue Group and Quasar, experiencing like-for-like growth of more than 9%.

With digital marketing one of the business' drivers for revenue growth, WPP also announced it has acquired two leading Brazilian digital agencies, Midia Digital and I-Cherry, for an undisclosed sum. The agencies, specializing in digital and search marketing, were both founded in 1995.

Revenues of Midia Digital and I-Cherry for 2009 were a combined $5.3 million, with gross assets of $1.5 million.

Based in Curitiba and Sao Paolo, Midia Digital employs 91 people with clients including HSBC, O Globo, Porto Seguro, J&J, Magazine Luiza and Tecnisa. I-Cherry employs 34 people and clients include Petrobras, Lopes, Terra, Macht.com and Guia Mais.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.