Sony to replace CEO with insider

Share this article:
Kazuo Hirai
Kazuo Hirai

Sony Corp. appointed Kazuo Hirai as its new president and CEO, replacing CEO Howard Stringer, effective April 1. Pending approval of the company's board of directors, Stringer will become chairman of the board in June.

“We are shifting to the next generation of management in order to promote mid- to long-term growth strategies,” said Elizabeth Boukis, Sony's senior PR manager, via email. Boukis would not say whether Stringer was asked to resign his position or himself decided to step down.

Boukis said that Stringer will stay on to "oversee the effective and speedy transition of Kaz Hirai to the role of president and CEO, and establishment of the new Sony management team."

The appointment of Hirai, who is currently the company's executive deputy president, was recommended by Stringer, according to a company statement. Stringer said Hirai had “distinguished himself through his work in the PlayStation and networked entertainment businesses. Kaz is a globally focused executive for whom technology and the cloud are familiar territory, content is highly valued, and digital transformation is second nature.”

Hirai said in a statement that his plan is to drive the growth of Sony's core electronics businesses, primarily digital imaging, smart mobile and gaming; turn around its television business; and "accelerate the innovation that enables us to create new business domains.”

Hirai is also expected to be appointed to Sony's board of directors at the June shareholders meeting.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.