Sony to Provide Video Content Over the Internet

Share this article:
In an effort to meet growing demand for online content distribution services in Japan, Sony said last week that it would launch a service in October to produce and distribute video content such as commercials and online shopping programs over the Internet.


Sony's Mega-Channel Web site initially will enable customers to receive video content from 30 companies, including brokerage house Daiwa Securities Group, magazine publisher Recruit and the Japan Travel Bureau. Though the price of the service has not been decided, the aim is to help companies create video content and provide it to customers at a low cost using Sony's own wireless communications service. Sony expects to make $9.21 million (1 billion yen) in annual sales next year thanks to the rise in the number of people using the Internet in Japan.


"We're planning to launch the service, looking in the future when a larger number of people will be able to enjoy high-capacity content services," a Sony spokesman said.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.