Sony Says So Long to CMO, Brings in New Talent

Share this article:
Sony's 'After Earth' was a flop this summer at the box office
Sony's 'After Earth' was a flop this summer at the box office

That's show business. After a disappointing bummer of a summer at the box office, Sony Pictures has reportedly peremptorily ousted its marketing chief Marc Weinstock.

As CMO, Weinstock's responsibilities included total global oversight of all movie marketing for Sony. According to Deadline, which broke the story, the studio is now expected to split that role into two parts and hire internally.

Dwight Caines, Sony's current president of worldwide digital marketing, is in talks to take over the domestic side of the job, while Nigel Clark will focus on the international scene. Clark is currently Sony's president of international marketing, a position that formerly reported to Weinstock.

Two recent flops under Weinstock's watch—After Earth with Will Smith and White House Down starring Channing Tatum and Jamie Foxx—were partly responsible for a 32% slide in U.S. ticket sales for Sony this year. Another recent bomb came in the form of Chris Brown's 3D dance extravaganza Battle of the Year, which, says The Hollywood Reporter, brought in a scanty $4.6 million last weekend.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.