Sony Online Contracts With Retailers

Share this article:
Sony Online Entertainment, New York, announced that it signed marketing agreements with 18 retailers who will be advertising on Sony's entertainment-related sites including Station@sony.com, Sony Pictures Entertainment Online and Sony Music Online. Sony Online Entertainment will help them set up and conduct integrated traffic generation, customer acquisition and branding campaigns. The campaigns will involve customized and integrated content sponsorships and banner ads.


Among those taking part are American Express, Ford Motor Company, U.S. Satellite Broadcasting and Lego as well as Internet companies like CDNow, Netscape, Rolling Stone Network and America Online/CompuServe.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.