Sony Online Contracts With Retailers
Among those taking part are American Express, Ford Motor Company, U.S. Satellite Broadcasting and Lego as well as Internet companies like CDNow, Netscape, Rolling Stone Network and America Online/CompuServe.
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WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.
PK4 media introduces a "Drag Ad" alternative to "Skip Ad."
The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.