Sony Online Contracts With Retailers
Among those taking part are American Express, Ford Motor Company, U.S. Satellite Broadcasting and Lego as well as Internet companies like CDNow, Netscape, Rolling Stone Network and America Online/CompuServe.
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?
The long road to digital marketing leadership starts with organizational alignment, a study finds.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.