Sony Online Contracts With Retailers
Among those taking part are American Express, Ford Motor Company, U.S. Satellite Broadcasting and Lego as well as Internet companies like CDNow, Netscape, Rolling Stone Network and America Online/CompuServe.
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Integral Ad Science beefs up its video tracking capabilities with the addition of Veenome.
The ratings king prepares for a day when programmatic buying migrates to broadcast television.
The mobile pieces of the data collection opt-out puzzle are put in place.