June 2013 Issue

Battle of the Brands

Can the Man of Steel Beat an Iron-Strong Franchise?

Diary of a CMO

Marketing Needs Internal Engagement, Too

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3 Effective Ways to Make E-Commerce More Engaging

Interactive Ads to Rule Them All

March 03, 2000

Sony Looses Information to Hackers

Sony Corp., Tokyo, said yesterday that some personal data from customers who had ordered Playstation2 on the Sony Web site was leaked. Apparently, some customers used passwords to gain access to information such as names, addresses and the amount of game consoles ordered. The company said 266 orders were compromised. Information like credit card numbers and telephone numbers were kept in a separate database and was not leaked.