Sony Goes South of the Border With Stake in Yupi.com

Share this article:
Sony Corp. of America, and its two entertainment software businesses, Sony Music Entertainment and Sony Pictures Entertainment has bought a minority stake in Yupi.com, a leading Spanish-language network of sites, in a bid to gain access to the growing Latin American market.


Through this association, which was announced yesterday, Yupi.com expects to expand on its content, services, technologies and marketing efforts. The Yupi.com features include a search engine, a database of categorized Spanish sites, proprietary homepage creation technology, chat rooms and virtual e-greeting cards.


Sony Music Entertainment, a producer, manufacturer and marketer of recorded music and video worldwide, recently expanded its online presence with investments in online companies such as OnRadio, Spinner.com and Launch Media. It also acquired Infobeat, an e-mail publisher on the Web and half of The Columbia House Company, which is in the process of merging with online retailer CDNow.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.