Sony Expands Network of Online Advertisers

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Sony Online Entertainment, New York, yesterday announced it has acquired 11 new advertisers for its network of entertainment Web sites.


It has signed Citibank, Entertainment Weekly magazine; General Motor's Oldsmobile and GMC Truck divisions; Gillette, J.C. Penney, MGM, Pepsi and Showtime Networks as well as technology and Internet companies such as GT Interactive Software and Intel.


Kelloggs, a charter Station advertiser, has also signed on for a network buy. Advertisements from the new partners will appear across a range of the sites on Sony Online Entertainment's network which include The Station@sony.com, Sony Pictures Entertainment Online and Sony Music Online.

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