Sony Division Will Manage Online Promotions

Share this article:
Sony Pictures Digital Entertainment said it will form Sony Pictures Integrated Network, which will offer integrated online promotional efforts coordinated across all lines of business.


The company said it hopes to create a unified online destination at www.sonypictures.com. SPIN will manage the development, building and hosting of all official Web sites for Sony Pictures Entertainment content.


SPDE, an operating unit of Sony Pictures, oversees the digital production and online assets of properties including ImageWorks, Sony Online Entertainment, SoapCity and Screenblast.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.