Sony Consolidates Internet, Media Divisions

Share this article:
Sony Corp., Tokyo, consolidated a number of its operations yesterday to ready itself for a major online push.


Sony will group three of its U.S. units under a new company, Sony Broadband Entertainment, scheduled to form in July. The new company will oversee U.S. operations of three of Sony's entertainment units -- Sony Pictures, Sony Music Entertainment and Sony Online Entertainment.


Sony is expected to expand its offerings of digital content through the Internet, broadband initiatives, and its PlayStation.com and SonyStyle.com Web sites.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.