Sony Consolidates Internet, Media Divisions

Share this article:
Sony Corp., Tokyo, consolidated a number of its operations yesterday to ready itself for a major online push.


Sony will group three of its U.S. units under a new company, Sony Broadband Entertainment, scheduled to form in July. The new company will oversee U.S. operations of three of Sony's entertainment units -- Sony Pictures, Sony Music Entertainment and Sony Online Entertainment.


Sony is expected to expand its offerings of digital content through the Internet, broadband initiatives, and its PlayStation.com and SonyStyle.com Web sites.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?