Sony Consolidates Internet, Media Divisions

Share this article:
Sony Corp., Tokyo, consolidated a number of its operations yesterday to ready itself for a major online push.


Sony will group three of its U.S. units under a new company, Sony Broadband Entertainment, scheduled to form in July. The new company will oversee U.S. operations of three of Sony's entertainment units -- Sony Pictures, Sony Music Entertainment and Sony Online Entertainment.


Sony is expected to expand its offerings of digital content through the Internet, broadband initiatives, and its PlayStation.com and SonyStyle.com Web sites.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.