Sonera Taps Paragren

Share this article:
Sonera, Helsinki, Finland, chose Paragren Technologies' One-By-One marketing automation software last month as a key component of its new marketing automation initiative.


Paragren, Reston, VA, is a provider of customer relationship management software, and its One-By-One system automates the marketing process, from customer and market analysis, to campaign design and deployment, to response tracking and analysis.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.