Something special

Share this article:



It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to  make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet. The company's Times Square, New York billboard, which launched on New Years Eve, will be interactive for the first time this year. Consumers can text their weight-loss goals to shortcode NEWYOU and have them displayed on the Nasdaq board and online. Visitors to Specialk.com also can take an online wake-up call quiz to jumpstart their diet and design their own plan. Also, they can opt in for e-mails and product samples, post their own wake-up call moments or read others at a Special K Yahoo group site.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.