Direct Line Blog

Something old, something new

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Last week, while I was waiting to meet with PJ Pereira and Andrew O'Dell, of the full-service advertising agency with a digital bent that bears their names, I soaked up their office space's quirky elegance.

With gorgeous chandeliers and eclectic table lamps echoing back to the turn-of-the-19th-century, the area — two combined huge loft spaces — had an interesting fusion of past and present. Amid the nostalgic charm of the San Francisco headquarters' decor, long white tables where many of the employees sit had state-of-the-art computers.

I learned later during our meeting that this mix of old and new is very much by design. Pereira, O'Dell and I talked about the digital landscape and brands wanting to ensure they are perceived as very forward-looking.

Pereira said the agency wants to demonstrate that while its work is very much cutting edge, it is important not to forget about the richness of the past — and that there is still much to be learned from it.

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