Soltoff Direct Named DRTV Agency for Pilot Home Technologies
Soltoff Direct is a strategic electronic direct marketing firm specializing in developing direct response marketing campaigns and database technology.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.