Soltoff Direct Named DRTV Agency for Pilot Home Technologies
Soltoff Direct is a strategic electronic direct marketing firm specializing in developing direct response marketing campaigns and database technology.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?