Solo Golf Picks AfterMarket for Inbound Service

Share this article:
The AfterMarket Co. will provide inbound teleservices in support of Solo Golf's direct response television campaign for its new product, the C2 Putter.


AfterMarket said its telesales representatives are experienced in golf products and will be able to explain the advantages of Solo's new product. The company has also provided inbound teleservices for Hippo Golf in a DRTV campaign promoting one of its drivers.


The teleservices firm plans to increase the average order size by upselling a lob wedge along with the new Solo putter, which is priced at $149.


Solo Golf is a new division of Solo Enterprises, a hi-tech aviation equipment manufacturer. The company's engineers have designed golf equipment for other retailers in the past and are now producing Solo's own line of products.


AfterMarket operates two call centers in Phoenix. The teleservices agency performs both inbound and outbound telephone sales.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.