Solo Golf Picks AfterMarket for Inbound Service

Share this article:
The AfterMarket Co. will provide inbound teleservices in support of Solo Golf's direct response television campaign for its new product, the C2 Putter.


AfterMarket said its telesales representatives are experienced in golf products and will be able to explain the advantages of Solo's new product. The company has also provided inbound teleservices for Hippo Golf in a DRTV campaign promoting one of its drivers.


The teleservices firm plans to increase the average order size by upselling a lob wedge along with the new Solo putter, which is priced at $149.


Solo Golf is a new division of Solo Enterprises, a hi-tech aviation equipment manufacturer. The company's engineers have designed golf equipment for other retailers in the past and are now producing Solo's own line of products.


AfterMarket operates two call centers in Phoenix. The teleservices agency performs both inbound and outbound telephone sales.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.