Solar Communications Launches M@il Integrator

Share this article:
Solar Communications, Naperville, IL, a print, production and lettershop services provider, yesterday announced the launch of M@il Integrator, a product that lets marketers synchronize online and offline campaigns.


According to Solar, M@il Integrator transfers offline creative into online campaigns and collects responses for back-end fulfillment.


Solar also said it has selected Bigfoot Interactive's e-mail communications technology platform to power the online delivery of M@il Integrator.


According to Solar, by using complementary mail channels, marketers can test the effects of one channel on another, forge and strengthen relationships across channels and begin to understand how their customers would like to be communicated with.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings