Software

Marketing News Bytes: June 13, 2013

Marketing News Bytes: June 13, 2013

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Updates on companies, products, and people

Marketo Launches Customer Engagement Engine

Marketo Launches Customer Engagement Engine

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The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.

Major Infusion for Infusionsoft

Major Infusion for Infusionsoft

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Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.

Oracle acquires Eloqua

Oracle acquires Eloqua

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The software powerhouse looks to shore up its marketing automation business with the $871 million purchase.

AMA taps IBM's Smarter Commerce suite

AMA taps IBM's Smarter Commerce suite

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IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.

IBM updates Customer Experience Suite

IBM updates Customer Experience Suite

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IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.

Expand2Web partners with Cashie Commerce

Expand2Web partners with Cashie Commerce

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Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

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During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

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Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.

IBM introduces data consolidation software

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IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.

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