Software

Marketing News Bytes: June 13, 2013

Marketing News Bytes: June 13, 2013

By

Updates on companies, products, and people

Marketo Launches Customer Engagement Engine

Marketo Launches Customer Engagement Engine

By

The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.

Major Infusion for Infusionsoft

Major Infusion for Infusionsoft

By

Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.

Oracle acquires Eloqua

Oracle acquires Eloqua

By

The software powerhouse looks to shore up its marketing automation business with the $871 million purchase.

AMA taps IBM's Smarter Commerce suite

AMA taps IBM's Smarter Commerce suite

By

IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.

IBM updates Customer Experience Suite

IBM updates Customer Experience Suite

By

IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.

Expand2Web partners with Cashie Commerce

Expand2Web partners with Cashie Commerce

By

Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

By

During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

By

Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.

IBM introduces data consolidation software

By

IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.