Updates on companies, products, and people
The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
The software powerhouse looks to shore up its marketing automation business with the $871 million purchase.
IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.
IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.
Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.
During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...