Updates on companies, products, and people
The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
The software powerhouse looks to shore up its marketing automation business with the $871 million purchase.
IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.
IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.
Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.
During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.