Updates on companies, products, and people
The marketing automation vendor has announced the launch of its new customer engagement software, Customer Engagement Engine.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
The software powerhouse looks to shore up its marketing automation business with the $871 million purchase.
IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.
IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.
Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.
During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.
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Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.