Software USA Seeks Funds to Expand Telemarketing, Customer Service

Share this article:
Software USA Inc., San Diego, a direct marketer of memberships in computer-software clubs, said yesterday that it was seeking to raise $5 million through a direct stock offering in order to expand its telemarketing, membership services and customer support functions. The company said it was planning to sell 1 million shares at $5 per share in an offering that is scheduled to close on May 31.


Software USA uses telemarketing to sell memberships in its software clubs, in which members pay a monthly subscription to receive sample versions of software on diskettes or CDs. After testing the software, which could include games, educational programs or software for the home or office, members can choose to buy the full programs at an added cost.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.