Software System Promotes Quality of Leads Over Quantity

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Having too many leads can devastate a company's resources and impede its growth.

That is why software-as-a-service provider Market2Lead Inc. introduced Turbo Web2Lead to provide small, midsize and enterprise sales organizations with quality sales leads.

"Most marketing automation systems rely on self-reported data while never taking steps to ensure good quality data is captured," said Gil Ben-Dov, senior vice president of sales and marketing for Market2Lead, Santa Clara, CA. "We decided to design efficient prospect interactions that enable the capture of better-quality data and take less time to complete."

The software has five distinct features. Progressive Polling allows incremental knowledge, meaning that relevant information is updated with every interaction. Intelligent Interaction Manager is a feature that ensures each question is new and personalized. Configurable Data Capture ensures that data are always current and from real prospects. Lead Scoring is an automated system that evaluates prospect responses, then determines the probability of success. Finally, CRM/SFA Integration automatically attaches new data to existing records, preventing duplicates.

"In a nutshell, Turbo Web2Lead puts data quality back in your Web form: We prevent duplicates and 'garbage data' from ever getting into a salesforce.com system," Mr. Ben-Dov said.

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